It's a different world at Cottonwood Motor Sports.
New owners Dennis and Kathy Parks have broadened the inventory, broadened the services and expanded the business. With two shops in Phoenix, they are busy building their own reputation in the Verde Valley.
"We serve a rather large area, but our primary goal is the local and neighboring areas," Parks said. "We sell enough different products to pretty much serve everyone, from clothing to lawn work."
This is a full-service dealership.
Motorcycles and all-terrain vehicles are sold and serviced. Accessories like helmets, shirts, riding outfits, gloves and tools are on display. The repair shop is in full gear. Parks continues to bring in more inventory to fill the new space that remodeling has made available.
"There is nothing like our shop in the Verde Valley, and I believe it's needed here," he said.
The shop has been operating in the Verde Village since 1995. Dennis and Kathy moved to Sedona from Phoenix recently and hoped to find a place to open a shop in the area to avoid the daily commute to the Phoenix shops.
When Cottonwood Motor Sports went on the sales block, Parks jumped at the chance to take it over. In the process, he moved into the space next door that once sold stoves.
The pink walls are gone inside and will soon be gone outside. There is now a rock-lined fireplace and a television with videos for customers waiting for repair work.
Parks has been in the motorcycle and ATV business for 20 years and has run his own business for 16 years.
"I guess you could say I've been around the industry for awhile," he said. "I feel I know the business well."
He does know what the customers want. Because he still runs the shops in Phoenix, he has access to products, equipment and parts that bike owners would have to drive long distances to find. By customer request, he will bring up merchandise at no extra charge and is even willing to take vehicles down to a Phoenix shop and return it to the Cottonwood shop at no charge.
"We feel the area is growing rapidly, and we plan to expand with it," Parks said. "We anticipate bring a very long-term fixture to the community."
David Lennon is the sales manager for Cottonwood Motor Sports, while Terry Doolittle is the service manager. The shop's parts manager is Ginger Wooden.
The shop, at 2550 Union Drive, is open Tuesday through Saturday from 8 a.m. to 6 p.m. and Saturday from 9 a.m. to 5 p.m. For more information, call 646-7009.