Letter: The downside of changing Finnie Flat to Main Street

In Response to article on Finnie Flat Road name change:

My wife and I first learned of a potential name change of Finnie Flat Road to "Main Street" from an article in the "Bugle" on Wednesday, April 2. Since such a change would directly affect our home address, we decided to attend that evening's council meeting to learn more. The article mentioned "many benefits" would be realized from the name change, but we did not hear anyone offer concrete examples of what benefits they were talking about.

In the Friday, April 4, Bugle, my wife's comments were mentioned but apparently misconstrued. Yes, we realize area businesses will end up with expenses for advertising and business paperwork to reflect new addresses, but our primary concern is for the hundreds of residents who will also have the burden and potential costs from such a change. "The Village at Camp Verde," "Trails End RV Park," "Verde Outpost Townhouses & Patio Homes Association" and others having a West Finnie Flat address would all end up in a mailbox morass.

Just assuming you'll increase Main Street sales by extending the street length doesn't seem very logical - especially when such a move will negatively impact residents having Finnie Flat Road as their address. Why should so many people have to waste their time and have the expense of changing addresses on their bank accounts; print new checks; change mortgage paperwork; vehicle registrations, drivers licenses; inform friends, family, magazine subscriptions and a myriad of other paper chases? It seems to me such a name change is conjecture at best. Costs to each family (and business) can't be determined at this time, but realizing many of us area residents are retired, disabled, or on fixed incomes - we wonder who benefits!

Appropriate signage along the 260/I-17 corridor and aggressive niche marketing would have better results and certainly be less stressful for everyone.

Tom Thorson

Camp Verde


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