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The brainchild of two studies on the economics of the Verde River, as well as Clarkdale Mayor Doug Von Gausig, the Verde River Institute was formed over the last year to take on the prickly questions of public policy needed to keep the Verde River flowing.

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The Verde River Institute: A can-do attitude to keep the Verde flowing

Advocacy on behalf of the Verde River began in collective fashion almost 20 years ago with the formation of the Verde Watershed Association.Since then several other organizations have formed including the Verde River Citizen's Alliance, Verde River Basin Partnership, Citizen's Water Advocacy Group, Yavapai County Water Advisory Committee and Upper Verde River Watershed Protection Coalition.