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Jodie Filardo is VVREO vice chair and the economic development director in Clarkdale; Jennifer Wesselhoff is VVREO secretary and president/CEO of the Sedona Chamber of Commerce; Casey Rooney is a VVREO board member and the director of economic development for Cottonwood.

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In Verde Valley: 'No community is an island'

VVREO hitting its stride

The idea of regional economic development has been around for a long time. Years ago, the Verde Valley Economic Development Council got started - then fizzled out.