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Firecreek Coffee Company owner Mike Funk said roaster Matthew Dupont is in charge of turning 80 pounds of beans an hour into grindable coffee for 24 Verde Valley businesses. VVN/Jon Pelletier.

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Uncommon Grounds Part 1: Coffee lovers spur boutique bean buzz (with gallery)

"The crack" heralds the unique flavor profile of each batch of once pale green beans that are brought to 180 degrees by skilled coffee roasters.