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Jennifer Wesselhoff: "We are trying to attract the right type of visitors; the kind that have the same values as us: conservation and preservation for our home."

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Sedona/Verde Valley one of 22 destinations on new National Geographic website

Sedona Verde Valley Tourism, Friends of the Verde River Greenway and the Walton Family Foundation have partnered with National Geographic to increase geotourism in the greater Sedona Verde Valley area.