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The 2014-15 Verde Valley Visitor Survey shows that visitors to the Verde Valley are increasingly wealthier, older and traveling in larger groups. (Photo by Bill Helm)

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Study shows Verde tourists wealthier, older and traveling in larger groups

A new tourism survey reveals that visitors to the Verde Valley are increasingly wealthier, older and traveling in larger groups.

Tease photo

Study shows Verde tourists wealthier, older and traveling in larger groups

A new tourism survey reveals that visitors to the Verde Valley are increasingly wealthier, older and traveling in larger groups.