What's in a name? Finnie Flat Road may become Main Street

Though no change is imminent, the Camp Verde Town Council will discuss the possibility of changing the name of Finnie Flat Road to Main Street. VVN/Bill Helm

Though no change is imminent, the Camp Verde Town Council will discuss the possibility of changing the name of Finnie Flat Road to Main Street. VVN/Bill Helm

CAMP VERDE - To some, it is Finney Flat Road. To others, Finnie Flats Road.

One day, it could become Main Street.

And that day might be coming sooner than later.

At Wednesday's regular session, the Camp Verde Town Council will discuss the possibility of changing the name of Finnie Flat Road to Main Street.

Named after the Finnie family that first appeared in Arizona in the 1800s, Finnie Flat Road connects to downtown Main Street near the curve approaching the bypass from Montezuma Castle Highway and the Circle K tri-intersection.

Aware of the possible impact to residents and businesses, Mayor Charlie German recently requested the discussion be placed on the council's agenda.

"It's about time to put it on the table, to explore all that is involved in making a change," German says. "Kind of get it out into the open and get it in the discussion stage."

The name change could be good for the town in the long-term, says Economic Development Director Steve Ayers.

"I see only positive by making it one name," Ayers says. "Call it one thing. Or call it another. The idea has been to have a common corridor. You'll know you're traveling through a historic corridor. It's the idea of unifying Main Street and Finnie Flat Road."

Though council member Bruce George also likes the idea of changing the name of Finnie Flat to Main Street, he says it would be best to first gather opinions from the business owners along Finnie Flat.

"If it's not too much of a hassle," says Town Manager Russ Martin, changing the name of Finnie Flat Road to Main Street "might be beneficial to the whole town."

But Linda Callahan, office manager of Camp Verde Eye Care, says changing the name of Finnie Flat Road could be "a headache" for the street's businesses.

"Being Main Street all the way around would be a good idea," Callahan says. "But for the businesses, there would be an added expense. It could cost each business on Finnie Flat at least $1,000 to change the address."

John Bassous, owner of Tierra Verde Builders, says he is neutral to a change in the name, though he agreed with Callahan that there would be additional costs for each business to change its address, as well as its advertising, business cards and websites.

"But I would be supportive of whatever [the council does]," he says.

Wednesday's regular session will be held at 6:30 p.m. in council chambers, 473 S. Main St., room 106. A copy of the agenda is available at: http://www.campverde.az.gov/government/town-clerk/agendas-minutes-actions/town-council/2014-2/.

-- Follow Bill Helm on Twitter @BillHelm42

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